Our Team

Suttada Pichitsurakij (Ms. Annie) and her husband Mr. Bingliang Xu

Mr. Bingliang Xu

Founder and Managing Director

Mr. Liang has over 20 years of experience in the business exporting live tropical fishes and plants. He has deep knowledge of the life cycle involved in the exporting of live aquarium fishes and plants. This starts from breeding, collecting from farm, quarantine, packaging and delivery. He is not only aware of the technicality in ensuring that good quality products are given to clients, but he is also skilled at coordinating the proper systems and processes that maintains the consistency of service.

Customer satisfaction is the most important for Mr. Liang, hence he takes extra efforts to ensure that all requirements of customer is satisfied. He often accompanies the clients in viewing and selecting fishes from the farms, during which he offers valuable advice that customers appreciate that helps them in making purchasing decision. It is such value added customer

Ms. Suttada Pichitsurakij (Ms. Annie)

Managing Director – Sales & Operations

Ms. Annie has over 15 years in the business. She manages the sales, marketing and operational aspects of Jeda Aquatics; and specializes in customer relations.

She is the key liaison person for customers from all over the world. She handles enquiries related to product, pricing and shipments.

Ms. Annie’s dedication and her ability to revert to customers immediately is an integral part customer relationship. Customers appreciate that she responds actively to their sales enquiries and other feedback. At the same time, she is able to understand their concerns and offers the best assistance to them.